… et en francais, ce serait.…
24 October 2009MummyMug greetings from Paris!
Well, not exactly here for a work visit, that must be admitted.
But of course, as a entrepreneur one never stops working.…!
So, while wandering from the Eiffel Tower to Notre Dame, I am am enjoying keeping an eye out for the French way of doing things, and of course trying to imagine how the MummyMug would look here in the shops with baby items.
First of all — the name. Those of you who are French native speakers can perhaps give me some good advice here. it seems to me that even here in Paris, where I suppose it cannot get any more French, the English language is slowly but surely making its mark.
Would MummyMug as a product name appeal here too?
Or, would French mothers and fathers prefer something like.… SurTasse? Tasse de Maman??
Suggestions welcome!
It strikes me here also that the coffee culture is different — a la francaise, everything is simply a little bit more refined. Fine porcelain cups, smaller servings of neatly brewed espresso. Or a steaming Cafe Au Lait. Even my daugther Eleonore was treated to a cup of REAL chocolate milk at breakfast: no sugary powder quickly stirred into some lukewarm milk, but a slowly preared, foaming cup of perfect chocolate, which we made together at the table from real cocoa and by alternating hot milk with cold milk, served in two matching miniature jugs.
Now, that is a habit I might take up on the weekend, but feel we will not have time for on school rush mornings!
Greetings from Paris,
Miss MummyMug
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Hi, I think you are spot on with your name MummyMug and would recommend to keep it the same across all markets. Not only will the French be able to pronounce it (in their own typical French way) but also will it give the product a nice international edge. Think about how the French also embraced “Le Big Mac”. “Le Weekend” etc etc… Your name is an absolute slam dunk and I congratulate on such a great idea and hope to order one from you soon (although I am a Daddy, I do most of the coffee drinking around the house…). Let me know when you need a distributor in Asia Pacific, I’m an entrepreneur as well and have some ideas on how to expand your business here.
Cheers,
Arnout
Dear Arnout, thanks for your comment and your encouragement! indeed, MummyMug is a strong name, with the alliteration and the reference to who it is for and why. I also feel the name makes one think of ‘caring’ — which is what the MummyMug is all about.
Although as you point out — Daddies also drink coffee ;-) I have had that debate with myself and others since I started this process, whether fathers would be turned off from using a mug for mothers. But have come to the conclusion that MummyMug is better than DaddyMug or ParentMug. By keeping the mug itself pure, without any logo printed on it, no father will walk around with . I also plan to make e.g. a gift set of two, a black and a white, as a baby shower gift: like a ‘his and her’s version.
Nice to get in contact with a fellow entrepreneur; what is your business?
Cecilia