The last few days, I’ve spent a lot of time think­ing about social media this blog, the Mum­my­Mug and the world of online Mums.I’ve been explor­ing the Mum-blog uni­verse, read lots of posts on social media and came across some­one who rightly points out a few things (I do rec­om­mend you to read the whole post here; guest post by Michael Brito posted on Brian Solis, Pr 2.0)

Real­ity #1: Con­sumers already get it; brands are still try­ing to fig­ure it out.

Real­ity #2: Brands should focus on the peo­ple first, tools last. 

Real­ity #3: There is no such thing as a social media expert quite yet.

To sum it up, he argues that social media is about authen­tic peo­ple and about tools and processes in con­stant flux. And this does not match the stan­dard cor­po­rate one-way com­mu­ni­ca­tion strate­gies of yes­ter­day. And it gives voice to the con­stituen­cies that are sup­posed to buy the prod­ucts that com­pa­nies tweet about.

Of course it was always a no-brainer to use social media to pro­mote the Mum­my­Mug — an afford­able way to do mar­ket­ing, and a good sales chan­nel (this said: prod­uct ful­fil­ment is in this case still VERY much offline, and there I still have to find the most cost effec­tive model as the pur­chase has to be deliv­ered with­out it cost­ing an arm and a leg and with­out con­sumers hav­ing to wait 3 weeks to get it in the mailbox).

But I want to go beyond that: I want the brand to really be BY the online Mums — the real ones. And serve online mums, to give them a prod­uct they really want and need.  I want the Mum­my­Mug brand to be crafted inside social media, but just com­mu­ni­cated through it.

Why? Because as much as Mum­my­Mug is a brick-and-mortar prod­uct like any other, and I need to make money sell­ing it, just like any other com­pany, Mum­my­Mug IS about real moth­ers. I am a very real one-man band (mother) who wanted to make some­thing really use­ful. Mum­my­Mug will deliver a real ben­e­fit to the moth­ers who choose to use it. And I would not want it any other way than how THEY want it. And I want the suc­cess to be a shared one.

I am try­ing to cre­ate and launch­ing a com­pletely new and inde­pen­dent brand in the midst of a dynamic social media take-off. I have a prod­uct aimed at a demo­graphic that is very much active in the social media sphere.

So — it must be pos­si­ble to make it happen!

How? I look for a strong Mum on each anchor mar­ket, to be the Mum­my­Mug Mum. Some­one who is already estab­lished, who prob­a­bly already has a pro­fes­sional back­ground in mar­ket­ing. A Mumpre­neur. To blog, pro­mote and con­nect with the Mums online. To lis­ten, to crowd­source  ideas for what the Mum­my­Mug should evolve into  — and to feed that back into the Mum­my­Mug Hub (read:me) so I can tune the prod­uct and the brand into the needs of the Mums out there. In other words: I am work­ing to build a net­work of free­lance Mum-bloggers, that together with me can put the magic into the Mum­my­Mug brand.

These Mum­my­Mug Mums who would not only be free­lance mar­ke­teers, and cer­tainly be given a busi­ness oppor­tu­nity where they would share in the finan­cial suc­cess they will hope­fully help cre­ate,  but truly live the brand, in flesh and blood, and con­nect through social media with other real Mums out there.

Together, I am sure we can cre­ate some­thing from which every­body wins.

So — are you the Mum­my­Mug Mum I am look­ing for? Then I can’t wait to hear from you (cecilia@mummymug.com )

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