When brows­ing through my Google reader today, I stum­bled upon an irre­sistible pic­ture of the Noonie on Baby­gad­get.

The Noonie caught my eye as a smart and styl­ish baby swad­dle; designed and man­u­fac­tured by US Mumpre­neur and cre­ative designer Lalas Pequenos, based in Vir­ginia. It looks so cud­dly I almost feel inspired to try for another baby just to have an excuse to buy one.

Accord­ing to her pro­file, Lalas is the mother of two ‘very busy boys’ aged 7 and 8 and wants to cre­ate keep­sake, envi­ron­men­tally con­scious and entirely hand­crafted items which she sells online. What I was even more impressed by, how­ever, that this Mom not only man­ages her fam­ily as well as her busi­ness and makes gor­geous swad­dles. Along with her fam­ily and busi­ness part­ners, she also owns a 1500 acre pri­mary rain for­est in Costa Rica and a por­tion of all pro­ceeds from the Lala’s Pequeños line go to help pre­serve the Rain­maker Con­ser­va­tion Project.

In other words: she proves that Cor­po­rate Social Resposi­bil­ity is not a lux­ury, but also some­thing small busi­nesses can do. That is a word worth spreading!

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