Yes­ter­day, I had the plea­sure of being inter­viewed by multi-venture entre­pre­neur and Damir Perge for an arti­cle for an online com­mu­nity for entre­pre­neurs, Entre­pre­neur­dex, where entre­pre­neurs can learn, share, social­ize, con­nect and con­duct busi­ness (and have fun!).

Once again thanks Damir for want­ing to tell my story — or rather, that of the MummyMug™!

It turned out a real cool dis­cus­sion on the plea­sures and chal­lenges of entre­pre­neur­ship, prod­uct devel­op­ment and life in gen­eral. I am surely curi­ous to see what Damir will make out of it.

Let me sim­ply share one quote of Damir’s, which truly flat­tered me, espe­cially com­ing from an accom­plished prod­uct designer such as him:

‘The Mum­my­Mug™ is truly beau­ti­ful — the Maserati of Cof­fee Mugs!”

Now, who would not be happy with that?!

Espe­cially if you con­sider that ‘Crafts­man­ship, class-leading per­for­mance and a love of engi­neer­ing finesse: this is the com­bi­na­tion of val­ues behind the Maserati leg­end.’ Even to be men­tioned in the same sen­tence is thus an honour.

How­ever, as the mar­gin on the Mum­my­Mug™ will be just a tiny bit less than the mar­gin on a Maserati .….……

.…… I must admit that I do hope that the nom­i­nal annual sales vol­ume of the Mum­my­Mug™ will be some­what big­ger than that of this beau­ti­ful car!.

Photo source: Press Pack AutoRai2007

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I’m very proud: today, the Mum­my­Mug™ is fea­tured in Collezioni 03 Baby, a styl­ish, glossy Ital­ian mag­a­zine and cat­a­logue for baby fash­ion and par­ent­ing essentials.

Absolutely gor­geous pho­tog­ra­phy, fan­tas­tic pre­sen­ta­tion of fash­ion and acces­sories for the 2010 Spring and Sum­mer season.

Cer­tainly worth an on-screen flick-through! 

In a spe­cial sec­tion, the Mum­my­Mug™ is pre­sented among other cool prod­ucts and a fun­da­men­tal detail for the smart Mums.

‘Home at last! And time to relax with a cup of cof­fee. Mum­my­Mug™ comes to the res­cue, a mug with a spe­cial lid, spill proof, to avoid any lit­tle acci­dents. Mum can sip at will, leav­ing a safety valve to do the rest… because mums also deserves a moment’s peace and calm.…

… or oth­er­wise expressed, sound­ing even bet­ter in Italian:

.. anche le mamme mer­i­tano un attimo di serenita tutto per se!

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