“The Maserati of Coffee Mugs”18 February 2010
Yesterday, I had the pleasure of being interviewed by multi-venture entrepreneur and Damir Perge for an article for an online community for entrepreneurs, Entrepreneurdex, where entrepreneurs can learn, share, socialize, connect and conduct business (and have fun!).
Once again thanks Damir for wanting to tell my story — or rather, that of the MummyMug™!
It turned out a real cool discussion on the pleasures and challenges of entrepreneurship, product development and life in general. I am surely curious to see what Damir will make out of it.
Let me simply share one quote of Damir’s, which truly flattered me, especially coming from an accomplished product designer such as him:
‘The MummyMug™ is truly beautiful — the Maserati of Coffee Mugs!”
Now, who would not be happy with that?!
Especially if you consider that ‘Craftsmanship, class-leading performance and a love of engineering finesse: this is the combination of values behind the Maserati legend.’ Even to be mentioned in the same sentence is thus an honour.
However, as the margin on the MummyMug™ will be just a tiny bit less than the margin on a Maserati .….……
.…… I must admit that I do hope that the nominal annual sales volume of the MummyMug™ will be somewhat bigger than that of this beautiful car!.
Photo source: Press Pack AutoRai2007
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