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Plunge into the deep end — the Branson Way
22 August 2010Of course you know about the extraordinary global entrepreneur Sir Richard Branson; who started with two empty hands and who has built a business empire spanning from music to space ships, made billions and succeeded against the odds. And who has nearly 500,000 followers on Twitter — wow!
Someone thought I could use some inspiration from this entrepreneur guru, and gave me a copy of Screw It, Let’s Do It; Branson’s 2007 book. I even got ‘the Expanded Version’ — I guess my friend thought I need to shed all inhibitions and dare to act the Branson way: be big, bold and focus on just doing whatever it is that truly inspires you; believe it can be done and that, if others disagree, try and try again until you achieve your goal.
It was a fun read. I am of course very respectful of his business achievements, but most impressed by all that he is doing for to common good: fighting HIV/AIDS, war and climate change. That is wealth and enrepreneurship put to good use.
The image that really stayed with me after I put the book down, feeling invigourated, is one one where Branson tells about what he did on one story night, when he was staying on his private island Necker in the Caribbean. It wasn’t just any old storm — it was the largest hurricane in the last 50 years that was coming his way. Of course he’s built a storm-proof house able to withstand wind speeds of 300 kms/hour. I guess most people would have closed the shutters and ridden out the storm safely behind the closed doors.
But what does Branson do? He decides to experience the storm in the swimming pool. It is a once-in-a-lifetime experience, he reasons, not to be seen from the sidelines and hiding behind closed doors, but to be grabbed, as an unique opportunity to exeprience something unique — something to be LIVED! If nothing else for the sheer intensity of feeling alive. The way he talks about sawying about in the water, completely giving himself over to the forces of nature and with his nose barely over the water, is a great image I think. In his own words, a good illustration of having the passion and initiative to experience the storm — outside, where it really happens — and the stamina and self confidence to survive it. This, and his relentless focus on people, in and outside of his own pool, is inspiring whatever your focus and goal in life.
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